typos to holden@crunchbase.com, thanks!
welcome back to the weblog. today, instead of writing something that i thought about ahead of time, i’m taking the baton from IRL good human kate clark regarding how to start a podcast. hell yeah, we’re talking about equity, the best and only good podcast.
equity has, hell yeah, stayed alive for over two years, stacking seven-figures worth of downloads despite lots of things not always going according to plan along the way
here’s what ive learned so far:
how to start a podcast (maybe)
dont, there are too many - i did not do this
start by listening to podcasts - i did not do this, and still don’t
be proud of the fact that you are starting a podcast, and don’t get all nervous when you record the teaser or the announcement post - i did not do this
maybe record some trial eps in-studio before launch - would have been good
have a good system from day one regarding how booking would work, and make sure that you have ironed out all the pertinent details - nope didn’t do that
ensure that your co-host roster is stable as the show grows - didn’t do that either
learn to speak at a regular pace - still working on this
learn how to enunciate - probably not happening
pick a topic large enough to find a broad audience - have you ever heard equity
def don’t move across the country half time, away from the studio - i did this
have one regular format that you stick to - this seems optional, really
gratz, you now have a Very Serious Podcast
despite all of that, and thanks to Lynley and Katie and Henry and Chris and Kate and Connie and Danny and everyone else who is still aboard the good ship Equity or helped along the way, we started a podcast and actually pulled it off
equity kicks ass, but, really, its success comes from a the really simple fact that we dig the topic. everything else follows from that.